Economic Intelligence Platform
Sport Economy Analytics
Deep-dive analytics into South Africa's R155.1 billion sport economy. Click any metric to explore detailed breakdowns, sector connections, and methodology. All data follows the Vilnius 3.0 framework.
Key Indicators
Click any metric for detailed breakdown
Total Sport GVA
Gross Value Added by sport economy to SA GDP using Vilnius 3.0 methodology
Total Employment
Direct, indirect, and induced jobs supported by sport economy
Characteristic GVA
Activities where sport is the primary purpose
Connected GVA
Services where sport drives demand
Economy Flow Summary
Aggregate flows across all 7 sport sectors
Gross economic activity
55.0% retention rate
Direct employment
10.4% effective rate
14.5% of revenue
| Sector | Revenue | GVA | Retention | Jobs | Tax | Imports | Multiplier |
|---|---|---|---|---|---|---|---|
Sport Goods & Retail | R73.2B | R40.3B | 55.1% | 131K | R6.2B | 32.6% | 1.55x |
Sport Media & Betting | R41.8B | R23.0B | 55% | 38K | R8.4B | 6% | 1.55x |
Sport Education | R40.2B | R22.1B | 55% | 84K | R2.4B | 3% | 1.55x |
Fitness & Health | R25.8B | R14.2B | 55% | 105K | R2.1B | 10.1% | 1.55x |
Sport Facilities | R21.8B | R12.0B | 55% | 67K | R2.6B | 5% | 1.55x |
Sport Clubs | R15.5B | R8.5B | 54.8% | 36K | R1.1B | 5.8% | 1.55x |
Sport Tourism | R7.8B | R4.3B | 55.1% | 31K | R0.7B | 7.7% | 1.55x |
| Total | R226.1B | R124.4B | 55.0% | 492K | R23.5B | 14.5% | 1.55x |
Characteristic Connected
Jobs (thousands) and GVA per employee
Insight: Sport Media (R605K/worker) has highest productivity but Sport Education employs 2.2x more people. Labor-intensive sectors drive job creation while capital-intensive sectors drive GVA.
How sectors supply each other (R millions)
Key Flow Insights
- • Sport Clubs receive R8.5B from Media (broadcast rights) - largest single flow
- • Sport Retail supplies R2.8B to Clubs (equipment, kits) - key procurement relationship
- • Sport Facilities enable R2.2B in Media activity (venue access for broadcasts)
- • R3.2B flows from Education to both Clubs and Fitness (trained personnel)
R32.8B leaves SA economy annually through imports and profit repatriation
Import Dependency by Sector
Imported goods from China, Vietnam, EU (footwear, equipment)
Gym equipment (Technogym, Life Fitness)
Tour operator fees, booking platforms
Broadcast equipment, software licenses
Foreign player wages (outbound), equipment
Specialist equipment, turf, lighting
Specialized coaching equipment, educational materials
Where Money Leaves
Sport equipment from China/Vietnam (R15B), footwear (R8B), broadcast equipment (R4.5B)
Multinational retailers, betting platforms, media companies
Net outflow from professional sport leagues
Policy Opportunity: Increasing local manufacturing by 10% could retain an additional R2.75B in the SA economy annually.
Analysis Tools
GVA Calculation Method
Total economic activity (R226B)
Remove imported inputs per SA Treasury standard
Supply chain ripple effects from vendor purchases
Worker wage re-spending in local economy
Multiplier Effects by Sector
Total Multiplier: 1.55x — Every R1 of direct sport spending generates R1.55 of total economic activity through supply chains and wage re-spending.